Recent Work: The Yoga Link

Publication Design
Art Direction

I worked with Catherine Adam to redesign The Iyengar Yoga Association of New Zealand's annual yoga journal, The Yoga Link. We brought energy and life to the redesign, with colour coded sections, bold imagery, clear typography and a spacious layout.

Twocan Peanut Butter

Web Design
Food Styling

I worked with an emerging wholefoods company, Twocan Foods to launch a basic website and eCommerce shop for their peanut butter range. I also helped to creative direct the documentary photoshoot. 
Photography: Catherine Adam

Pukeahu Anthology

Exhibition design
Marketing collateral

I was the design researcher for the Pukeahu Anthology, an online place-based anthology. This was an exciting project produced in partnership with Massey University and the Alexander Turnbull National Library. I helped deliver a vibrant and clean website + marketing & exhibition materials for the launch party.

Martha Goes Green

Creative Direction
Food Styling
Publication Design
Book Distribution

This was a collaborative project that was self-initiated. We self-published a vegetarian cookbook series that sold over 6,000 copies in 50+ stores worldwide. We were featured and/or interviewed for various magazines including Publisher's Weekly, 101 CookbooksMy Darling Lemon Thyme and MiNDFOOD.

We spoke on self-publishing & design at various events including Spark International Festival of Music, Media, Arts & Design (NZ) and Yarraville Book Lovers festival (AUS), we also hosted cooking demos & workshops. This project spanned from 2009 – 2016.

Yoga Amrita

Brand Identity
Art Direction
Logo Design

I worked with Yoga Amrita to design a full visual identity for her new wellness centre in Melbourne, Australia. Deliverables included a fully response website, signage and marketing materials.
Photography: Jessica Bicknell

Everything about a Fortnight

Publication Design

Everything about a Fortnight was my submission for the International Society of Typographic Designers (ISTD) student assessment scheme. This was part of Massey University's Advanced Typography course and I was awarded membership into the ISTD and passed with Merit.

Food Writing & Styling

Food Styling

The Martha Goes Green team wrote, photographed and styled vegetarian recipes for the Australian Natural Health Magazine (under the 'Green Cooks' column) and for Extra Curricular magazine from 2009 – 2015.
Photography: Jessica Bicknell

The Yoga Social

Educational Manual Design

I designed the training manuals, graduation certificate and some marketing materials for The Yoga Social. They run 200hr teacher training courses across Australia & Asia. The manuals used existing visual identity and I ensured they were easy to update and economical to print.

About Rosie

Kia Ora! I’m Rosie Percival, a UX (user experience) and graphic designer based in Wellington, New Zealand.

I work with clients across Australasia to translate information and stories into delightful & simplified visual communication experiences.

Currently work as a web & UX designer for a Wellington-based company StarNow, and also teach at The Iyengar Yoga Centre of Wellington. This gives me a good balance between offline and online work and also the chance to combine passion with profession.

Photo above: During a rock climbing trip to Arapiles, Australia. 


Art Direction
Editorial Design
Responsive Web Design
User Testing
Video Editing
Visual Identity

While I primarily work across web & print, I collaborate with a network of creatives including copyrighters, illustrators, developers, photographers + more


"I had the pleasure of working with Rosie on the Yoga Link. Rosie brought an exceptional level of professionalism, initiative and creativity to the project. Her attention to detail, clear communication and dedication to producing an excellent result made this project a joy to be involved in!"
— Kathleen Powell, The Yoga Link

"Working with Rosie to start my yoga and wellness clinic was an amazing experience. No short cuts were taken to translate my ideas into a beautiful inviting website and branding. I felt in good hands, with her and everyone in her network. I couldn't be happier!" 
— Rita Kreileman, Yoga Amrita

"Rosie was our web designer, and was part of the project from its beginning. She was an organised, focused and creative member of the team and she developed a vibrant, clean, relevant and eye-catching design for the anthology." 
— Dr Lynn Davidson, Pukeahu Anthology

"Rosie has worked with us for three years now on the material for our Yoga Teacher Training department. She has not only produced a great looking manual for us, but has also created something timeless, which we won't need to change each year. I strongly recommend her work, commitment and reliability."
— Ambika Chadwick, The Yoga Social

"Rosie is a very bright and motivated person who takes full responsibility for her assignments and sees them through with a high degree of diligence. Rosie is always willing to offer her assistance and had a good rapport with the people she worked with."
— Leena Padmawar, Blackmagic Design


Professional Development
Workshops on UX & user testing, public speaking & infographics.

GradDip in Visual Communication (Graphic Design & Digital Media)
2013–2015, Massey University, New Zealand

Iyengar Yoga Teaching Certificate
2009–2012, Yoga Jivana, Australia

Bachelor of Media Arts (Film)
2003 – 2006, Waikato Institute of Technology, New Zealand


Rosie Percival Headshot

I’m currently taking on part-time freelance design projects. If you'd like to collaborate or just find out more, please get in touch.

Roseneath, Wellington, New Zealand 6011.