Hello I'm Rosie, a multidisciplinary designer who collaborates with a network of creatives across Australasia. I live in Wellington, NZ.

Recent Projects

I worked with Catherine Adam to redesign The Iyengar Yoga Association of New Zealand's annual yoga journal, The Yoga Link. We brought energy and life to the redesign, with colour coded sections, bold imagery, clear typography and a spacious layout.

Yoga Amrita

I worked with Yoga Amrita to design a full visual identity for her new wellness centre in Melbourne, Australia. Deliverables included a fully response website, signage and marketing materials. Built with Webflow.

Pukeahu Anthology

I was the design researcher for the Pukeahu Anthology, an online place-based anthology. This was an exciting project produced in partnership with Massey University and the Alexander Turnbull National Library. I delivered a website + marketing & exhibition materials for the launch.

Martha Goes Green

A self published vegetarian cookbook series that sold over 6,000 copies in ~75 stores worldwide. I co-wrote designed and distributed the books with Ruth Friedlander and Jessica Symonds. We were featured and/or interviewed for various magazines including Publisher's Weekly, 101 CookbooksMy Darling Lemon Thyme and MiNDFOOD.

We spoke on self-publishing & design at various events including Spark International Festival of Music, Media, Arts & Design (NZ) and Yarraville Book Lovers festival (AUS), we also hosted cooking demos & workshops. This project spanned from 2009 – 2016.

Everything About a Fortnight

Everything about a Fortnight was my submission for the International Society of Typographic Designers (ISTD) student assessment scheme. This was part of Massey University's Advanced Typography course and I was awarded membership into the ISTD and passed with Merit.

The Yoga Social

I designed the training manuals, graduation certificate and some marketing materials for The Yoga Social. They run 200hr teacher training courses across Australia & Asia. The manuals used existing visual identity and I ensured they were easy to update and economical to print.

About Me

I work as a web/ux designer for a Wellington-based online tech company StarNow, and also teach at The Iyengar Yoga Centre of Wellington. This gives me a good balance between offline and online work and also the chance to combine passion with profession.

Photo above: Having a break during a rock climbing trip. Photo credit: Black Rope Studio.

Skills & Services

I have a solid understanding of the design phases from conception to delivery, for small and large projects across web & print.

Visual Communication
Dissect and translate complex information to guide, inform, persuade and inspire.

User Experience (UX) 
User research & testing, prototypes, iterative design, user-centered design practices.

Web & Mobile
Responsive, cross-browser design, including iOS. Basic HTML & CSS.

Online Marketing
Newsletters, social media posts, web ads & campaigns.

Graphic Design
Typography & layout skills. Print for digital & offset.

Video Editing
Previous video editing experience (although underused lately).

Quality Assurance (QA)
Analytical and problem solving skills to ensure products are free of defects.

Testimonials

"I had the pleasure of working with Rosie on the Yoga Link. Rosie brought an exceptional level of professionalism, initiative and creativity to the project. Her attention to detail, clear communication and dedication to producing an excellent result made this project a joy to be involved in!"
Kathleen Powell, The Yoga Link

"Working with Rosie to start my yoga and wellness clinic was an amazing experience. No short cuts were taken to translate my ideas into a beautiful inviting website and branding. She managed all steps with an eye for detail and essence. I felt in good hands, with her and everyone in her network. I couldn't be happier. Very professional and friendly throughout!" 
Rita Kreileman, Yoga Amrita

"I worked with Rosie on developing the online place-based Pukeahu Anthology. Rosie was our web designer, and was part of the project from its beginning. She was an organised, focused and creative member of the team and she developed a vibrant, clean, relevant and eye-catching design for the anthology." 
Dr Lynn Davidson, Pukeahu Anthology

"Rosie has worked with us for three years now on the material for our Yoga Teacher Training department. She has not only produced a great looking manual for us, but has also created something timeless, which we won't need to change each year. I strongly recommend her work, commitment and reliability."
Ambika Chadwick, The Yoga Social

"Rosie is a very bright and motivated person who takes full responsibility for her assignments and sees them through with a high degree of diligence. Rosie is always willing to offer her assistance and had a good rapport with the people she worked with."
Leena Padmawar, Blackmagic Design

Education

Professional Development
Workshops on UX & user testing, public speaking & infographics.

GradDip in Visual Communication (Graphic Design & Digital Media)
2013–2015, Massey University, New Zealand

Iyengar Yoga Teaching Certificate
2009–2012, Yoga Jivana, Australia

Bachelor of Media Arts (Film)
2003 – 2006, Waikato Institute of Technology, New Zealand

Contact

Please feel free to get in touch with any projects or collaborations.

calicoanne@gmail.com